Real Estate Service Order App
Order App offers real estate professionals a comprehensive solution for quality marketing services, including videography, photography, floor plans, and more.
Timeline :  6Months
Deliverables :  Mobile App
Tools Used :  Figma, Illustrator
Process
Target User
Market Research
I researched apps for ordering real estate services and selected two for app development based on their functionality.
Zillow
- We enhanced our app with tools for effective property management and promotion, similar to those offered by Zillow Premier Agent.
- Drawing from Zillow's intuitive interface, we built UX that allows users to easily order and manage services they need.
Redfin
- We incorporated features for users to easily search for real estate and book tours, ensuring they can discover and schedule services effortlessly.
- Inspired by Redfin Agents, we sought efficient ways for real estate agents to order and manage services.
Persona
Problems
- Users may find traditional methods like phone calls or emails for ordering services too time-consuming.
- Previous app's complex interface made it difficult for users to place service orders easily.
- Users feel inconvenience due to lack of timely updates for property management and promotion.
Solutions
- Introduce a user-friendly interface with intuitive design to simplify service ordering processes.
- Provide a streamlined and quick ordering process, more efficient than traditional communication methods.
- Enhance information updates to facilitate effective property management and promotion.
Features
- Simplified Ordering Interface: Offer an interface allowing users to order services quickly and easily with minimal clicks.
- Information Updates: Provide real-time updates necessary for effective property management and promotion.
- User-Friendly Design: Ensure an intuitive app design that enables users to navigate and manage orders effortlessly.
📋  Design Challenges 1
Design and Visual Enhancements for Service Listings
Problems
: The previous app's text-heavy and monotonous design made it difficult for users to easily identify the service listings.
Solution : We added illustrations and applied color coding to the service listings. This allowed users to visually distinguish between different services and quickly undedrstand their schedules.
UX Approach : Colors and visual elements play a crucial role in reducing cognitive load and enhancing intuitiveness. By assigning different colors to each service, users can easily differentiate between various schedules, even when they have multiple services booked.
📋  Design Challenges 2
Menu Structure Reorganization
Problems : The previous menu was limited, and users were unaware of the additional functionalities.
Solution : We reorganized the menu into Home, My, Order, Properties, and MLS tabs, making it easier for users to recognize and access a broader range of features.
UX Approach : A clear and intuitive menu structure reduces the time users spend navigating the app and helps them quickly find the needed features. The new menu configuration allows users to easily discover and utilize the app's various functionalities.
📋  Design Challenges 3
Enhanced Order Detail Accessibility
Problems : Users found it difficult to access and understand the details of their orders.
Solution : We made it easy for users to view their order history and upcoming service schedules directly within the app.
UX Approach : Users should have easy access to necessary information anytime and anywhere. By clearly presenting order details within the app, users can efficiently manage their schedules and reduce unnecessary phone calls or emails.
Wireframe
Style Guide
Information Architecture
Final Design
My Roll
I collaborated with various teams, including marketing, photography, and design, to understand usability from the user’s perspective rather than that of a service provider. For the admin team, which directly communicated with clients, the app allowed them to access detailed client order information, enhancing their work efficiency. For clients, the app provided the convenience of managing their real estate marketing processes anytime and anywhere, which was a significant benefit.
Reflection 💡
While incorporating diverse feedback to improve the service is a challenging task for every project, this experience taught me that the core of effective design lies in analyzing user needs and usage patterns, and visually structuring complex information.